The consumption of maternal and infant products is shifting towards three new trends: lightweight, intelligent, and emotional.

        The consumption concepts of the new generation of childbearing-age individuals have undergone a transformation, leading the baby care products industry to bid farewell to the simple competition based on cost-effectiveness. Product research and development has focused on upgrading in three dimensions: lightweight, intelligence, and emotional experience. Various foldable and portable baby care travel products, intelligent monitoring baby and child equipment, and soothing emotional products are gaining popularity in the baby care home market. Consumers are willing to pay brand premiums for baby care products with humanized design, convenient operation, low-noise and safe materials. The demand for specific scenarios is continuously refined, splitting into numerous sub-categories from various scenarios such as pregnancy preparation, feeding, daily care, travel, and home soothing. At the same time, the new national standards for baby toys have been officially implemented, adding multiple environmental protection and physical safety control indicators, significantly raising the industry entry threshold for baby textile and plush baby care products.