Recently, market supervision departments in many regions have conducted large-scale comparative tests on frequently purchased maternal and infant essential products such as baby wipes, disposable diapers, and soft tissues. Many of the sampled products have problems such as heavy metal residues, substandard antibacterial efficacy, and excessive chemical additives. Subsequently, the regulatory authorities have increased the frequency of sampling inspections for maternal and infant intimate products, focusing on controlling indicators such as pH value, transferable heavy metals, formaldehyde, and harmful antibacterial additives. At the same time, they have also improved the product sampling inspection mechanism across online and offline channels. The safety anxiety of consumers in the maternal and infant product market has continued to rise. When parents purchase maternal and infant products, they prioritize checking authoritative quality inspection reports and national safety certifications. The market space for small and niche maternal and infant products without clear detection announcements continues to shrink. The industry as a whole has entered a stage of strong supervision and heavy quality inspection, moving towards a standardized development model.